I can support this kind of environmentalism

If only all environmentalists could somehow wrap drinks into their thinking, maybe they wouldn't come off as obnoxiously self-righteous. Good for you, Sierra Nevada. You're on the list for a key to my Sparks fallout shelter.

I'd like to see PETA integrate flavored vodka into its protests, and maybe I'll pay more attention to critical mass if they start wearing beer helmets while they create chaos.

Thanks to Piers and the gang at PSFK for surfacing this stroke of genius.